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Trends come and go in marketing, and it's not always easy to connect with your target audience unless you really understand what motivates them. Who Are Millennials? Generation Y, also commonly referred to as Millennials, are people born roughly between 1982 and the mid-1990s, reaching the age of 18 between 2000 and 2008. There are about 75 million of them, equal or slightly higher than the number of baby boomers (those born between 1946 and 1964). Technology Millennials are typically tech-savvier than previous generations, though not as adept as Gen Z, their younger counterparts. They are the last generation to grow up as non-natives to technology such as the internet and smartphones - as compared with Gen Z, who can't imagine a world without them. Marketing Millennials have been raised with TV and internet marketing, so they are going to be more skeptical of what they see and will not usually respond to many of the traditional marketing and sales pitches. Lifest...

Create the Most Effective Social Media Marketing Plan There's a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics. Not only that, but the platforms themselves are constantly changing, whether it's adding new features, increasing character limits or otherwise changing the rules. That's why I've created this guide to help you understand how to set social media goals for 2020. This article is especially good for you if you've never taken stock of your marketing campaigns or created objectives. Throughout this process, it's really important to be honest about your successes and failures. It's okay to admit that some of what you've done has been a wasted effort-that's why we're here. Here's my 3-step process to set social media goals for 2020: 1. Check Your Reports Keeping reports is a must if you want to properly assess the efficacy and efficiency...

That's how long your Website has to grab a visitor's attention before they click away. And that number is quickly declining - some stats show you only have 7 seconds to let your audience know they're in the right place. Your Website has a lot to do in a fraction of a minute. Here are 5 questions you need to ask to ensure prospects stick around. #1 Are You Clear About Who You Are? When a visitor lands on your Website, can they immediately tell who your company is and what you do? Your logo, tagline, graphics/photos, and headline should quickly lead the reader to identify what you're all about. #2 Is Your Content Customer-Focused? Too many Websites go to great lengths to "welcome" visitors to the site and share their mission and vision for the world. But no one cares. When someone is searching for an answer to their problem, they don't care about what you believe - they want to know that you can help. So, write the content to the reader - one rea...

You will have to have been residing in a cave the last few years to not know that the Baby Boomer Generation is one of the wealthiest, most active generations yet. I am proud to be counted among that number. Another truism about my generation is that if your business reaches me, it will also reach my parents, my children and my grandchildren. I stay abreast of all of their likes and dislikes so that I can use my buying power to provide travel, entertainment, clothing and dining for them as well as for myself. We Boomers do not belong to a generation that adheres to the concept that we have never needed that type of (technology, transportation, entertainment, etc.) before so why should we invest in it now. We Boomers want to embrace the new while at the same time retain our appreciation for the old. I want to know the terminology of the younger generation but do I want to be greeted by a "Howdy" when I walk into the establishment staffed by that generation. The answer to tha...

What do you call having your own plasma injected on your face? Answer: A vampire facial. That is, if you're a Gooperite. How about getting high, posing like a horse, jumping into frozen lakes, communing with the dead and bawling on a yoga mat in order to become one with the spirit of the mushrooms? On the Netflix show 'The Goop Lab,' it's called wellness. Who knew? Does the Global Wellness Institute(GWI) count this kind of woo woo as part of its 4.5 trillion dollar wellness industry? Who knows? "Probably" is my guess. That can easily be done when the GWI criteria for the meaning of wellness is nearly as wide as the Milky Way Galaxy (i.e., 100,000 light years side-to-side, according to the astrophysicist Eric Idle). Maybe all organizations peddling wellness should, like the Netflix Goop show, post notices that their material and programming are designed to entertain and inform, not provide rational, scientific or serious information - it's all jus...

Asking whether chatbots are right for your business is like asking if social media marketing is right for you. If they haven't made it to your industry yet, bots are well on their way. Messaging apps are becoming the next big thing in marketing. Social media is still king, but messaging apps are slowly taking over. The way to capitalize on this is through bots. Tread carefully, though. When a new channel starts to show promise, we tend to get overexcited and overwhelm our audience. A little restraint will go a long way, especially with chatbots. As efficient as they are, research shows that people really don't like them. They can be the key to overwhelming success but their proper application is crucial. What Exactly Is a Chatbot? There's a simple answer and a complicated answer to that question. Forget the complicated answer, as it doesn't pertain to you as a marketer. All you need to know is that a "bot" is a piece of software that automates a t...